Author

Over 20 years of experience as a highly successful consultant, trainer, public speaker, best – selling author and lecturer in the field of Business  management and marketing Doctoral programs

Dr. Freddy Rangkuti, Pakar Strategi Bisnis dan Marketing Indonesia. Lebih dari 20 tahun berpengalaman melakukan riset dan memberikan advisory di berbagai perusahaan seperti Asian Development Bank, SwissContact, Pertamina, Trans Corps (Trans TV & Trans 7), PT. SMART Tbk (Sinar Mas Group), ICON+, PT. SEMEN GRESIK Tbk, PERSI (Perhimpunan Rumah Sakit Seluruh Indonesia), PT. ASTRA OTOPARTS Tbk, PT. COGINDO, PLN, PT. LG INDONESIA, BANK RIAU KEPRI, KEMENTERIAN KEUANGAN, BANK INDONESIA serta BUMN, BUMD dan berbagai Private Company lainnya di seluruh Indonesia. Alhamdulillah telah menulis 18 buku best sellers antara lain ANALISIS SWOT Teknik Membedah Kasus Bisnis (Cetakan ke 16), BUSINESS PLAN (Cetakan ke 9), RISET PEMASARAN (Cetakan ke 8 yang diterbitkan oleh PT. GRAMEDIA PUSTAKA UTAMA. Email: freddyrangkuti@yahoo.com atau http://www.fraimarketing.com. Contact Persons: Hani di 081 888 2451

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After finishing his undergraduate study in Gadjah Mada University in Yogyakarta, He get scholarship from USAID and finished Master degree in Asian Institute of Technology, Bangkok, Thailand. He also gets scholarship from EEC to study industrial development in Trinity College, Dublin, Ireland. In postgraduate study, he finished doctoral degree in the field of Business Management in Padjadjaran University, Bandung.

He has received national and international recognition and numerous awards such as The Best Papers on International Conference, Asian Academy of Applied Business Conference, Malaysia (2005). Best Marketing Papers on National Conference on Business Management, Jakarta (2004). Teaching Schoolarship and Guest Lecture, Measuring Marketing Program Effectiveness,  in University Sabah Malaysia (2006)

Best – selling author of 18 books published in largest publisher in Indonesia. Namely: Manajemen Persediaan (Rajawali, 2007, 8th Edition); Riset Pemasaran (Gramedia Pustaka Utama, 2007, 8th Edition), Analisis SWOT: Teknik Membedah Kasus Bisnis (Gramedia Pustaka Utama, 2008, 15th Edition); Business Plan: Teknik Membuat Perencanaan Bisnis dan Analisis Kasus (Gramedia Pustaka Utama, 2006, 8th Edition); Creating Effective Marketing Plan (Gramedia Pustaka Utama, 2003, 3rd Edition); The Power of Brands: Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek, Analisis Kasus dengan SPSS (Gramedia Pustaka Utama, 2004, 2nd Edition); Series for Strategic Marketing Tools: Data Analysis and Interpretation untuk Marketing & Behavior (Elex Media Komputindo, 2002); Series for Strategic Marketing Tools: Analysis Segmentasi & Targeting (Elex Media Komputindo, 2002); Measuring Customer Satisfaction (Gramedia Pustaka Utama, 2003, 3rd Edition), Flexible Marketing (Gramedia Pustaka Utama, 2004), Great Sales Forecast for Marketing (Gramedia Pustaka Utama, 2005), Marketing Data Analysis Made Easy (Gramedia Pustaka Utama, 2005).

Anyone can contact him by email to freddyrangkuti@yahoo.com or www.fraimarketing.com.

Business Blue Print for Training moduls:

Module 01: Marketing Research

Module 02: Feasibility Study

Module 03: Business Plan

Module 04: Strategic Marketing (Segmentation, Targeting and Positioning)

Module 05: Marketing Audit

Module 06: Creating Effective Marketing Plan

Module 07: Creative Promotion Strategy and Key Performance Indicators

Module 08:  Forecasting and Marketing Budget

Module 09: Measuring Employee and Customer Satisfaction

Module 10: Customer Loyalty and Action Plan

Module 11: Measuring Marketing Program Effectiveness

Module 12: Measuring Promotion Program Effectiveness

Module 13: Brand Development

Module 14: SWOT Analysis & Balanced Scorecard Implementation

Module 15: Performance Evaluation and Annual Action Programmes

Pembaca yang ingin memperoleh bonus: Free download E-books, Free Consultation dan Creative Marketing Ideas, dapat melakukan proses registrasi di www.fraimarketing.com

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